The Department of Trade and Industry Misamis Oriental Provincial Office seeks to continue it sterling performance in 2015 to the current year and beyond.
Foremost among its most notable accomplishments for 2015 were in the City Municipalities and Cities Index (CMCI) ratings where it sought to put both Misamis Oriental and its capital city of Cagayan de Oro in the Top 10 of their respective categories.

Misamis Oriental was cited as the 2nd Most Competitive Province in the Ph for 2015 under the Cities & Municipalities Competitiveness Index. (photo by DTI-X)
The CMCI rated Misamis Oriental as the 2nd Most Competitive Province in the country while Cagayan de Oro ranked sixth among the Highly Urbanized Cities evaluated.
Under the Shared Services Facility (SSF) program where industries are introduced to new appropriate technologies through the provision of production equipment, its SSF to the Linabu Agrarian Multi-Purpose Cooperative was cited as the SSF with the Most “Ramdam” effect.
In Business Development, Misamis Oriental not only became the first operational Negosyo Center nationwide, but reaped another accolade as the Negosyo Center with the most number of trainings conducted (175) for 2015 Nationwide.
In fact of all targets set by the office itself for 2015, it attained its goal in virtually all categories, exceeding 10 of the 12 metrics.
Micro, Small and Medium Enterprises (MSMEs) development and promotion remained high in the unit’s agenda, resulting in PhP 434-million of domestic sales generated; 1,106 MSMEs assisted (vs. 950 target or 116% actual); 33 SSFs were established (vs. 28 target or 118% actual); 8,260 jobs generated (vs. 8,252 target), and 24 MSMEs availed of loans (vs. 11 target, or 218% actual).
In addition, the Northern Mindanao Food Innovation Center was established and operationalized in the Mindanao University of Science and Technology (MUST) fulfilling the need for a research and development facility to catalyze industry development in the processed food sector.
On top of all these, the provincial office also generated PhP 1.3-million in additional support from external support to strengthen and leverage its partnerships with government agencies, private organizations and other development partners.
Consumer welfare and development also got an equal share of attention in 2015, with the office resolving 100% of all consumer complaints filed within the prescribed time (vs. 78% target, or 128% actual). A total of 921 firms were monitored (vs. 885 target, or 104% actual) and 100% of all firms with violations were penalized within the prescribed time in the decision.

IEC for market vendors at Barangay Tourism Hall being conducted by the Cagayan de Oro City Price Coordinating Council (photo by DTI-X)
To further intensify consumer advocacy and fair trade law enforcement, the provincial office partnered with relevant private and government agencies. Seventeen government and private organizations took part in consumer-oriented activities; 36 consumer forums conducted with a total of 2,917 participants.
No wonder, perhaps, that DTI Misamis Oriental garnered a 99.61% Client Satisfactory Rating (vs. a target of 90%) for 2015.
Despite attaining laurels in the national stage and meeting all its targets for the year, this has not precluded the top performing unit from setting the bar high for 2016.
“This year, we intend to further improve on our delivery of services to SME’s”, Dir. Pabillore said. “We are now introducing a ladderized training module for our SME training sessions.
Under this system, an SME wishing to enroll will first be assessed, and then advised on where best to start in the ladderized modules. With this, the office hopes to further improve the competencies and efficiencies of SMEs in Misamis Oriental.
DTI Misamis Oriental also has plans to put in place a comprehensive database for its Cagayan de Oro Negosyo Center which will be shared with all the other negosyo centers in the province.
“With the database in place, we can better serve our clientele and further improve our delivery of services.” Dir. Pabillore said. (DTI Region X Office)
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